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    January 6, 2017

    Forgo Trends: Financial Institutions Lead the Way in 2017

    As the world wakes up to a new year, businesses awake to new challenges. As we learned from 2016, when it comes to financial matters, the stakes have never been higher. The latest trends in digital banking and financial services mean that customers are demanding higher quality services combined with cutting-edge security. So where does this leave financial-based businesses?

    Getting Ahead

    There is no doubt about it: if you have a financial component to your business, you have no choice but to evolve with the trends. However, the most successful companies are the ones that stay ahead of the trends, setting the pace for customers and competitors. And isn't that where we all want to be?

    With so many demands placed on your business, you must give customers what they want, or risk them taking their business elsewhere. And that means harnessing technology. Banking is no longer about branches; a global, omnichannel approach is replacing that old mentality. Customers want 24/7 access, support, and security.

    Take on Tech

    When it comes to technology, the only way your business can provide clients with what they need is by ensuring that your internal technology is advanced and secure. And with tech taking center stage, quality IT support has never been more important.

    Information technology is a sophisticated web of interconnect parts—one piece cannot survive without the security of others. To be able to provide ATMs, self-serve kiosks, online banking, and more, your infrastructure must be streamlined and secured so you can provide safe client transactions. Imagine your IT support fails, resulting in a data leak—what type of message does that send? Why would customers feel confident that you can safeguard their data when you cannot even safeguard your own?

    Looking Ahead

    If you have not already embraced digital banking and all that comes with it, it is not yet too late. The new year is the perfect time to adopt a new digital financial strategy that includes quality service backed by impenetrable IT and cutting-edge support.

    Ronnie Hay

    Ronnie Hay is the Marketing Director for UBEO.

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